Migração GA4

Confira o passo a passo para começar a usar a nova plataforma

O Universal Analytics está com seus dias contados e, a partir de 1º de julho de 2023, as propriedades padrão da versão não vão mais processar dados.

[{"selector":"#anim-336916f8-811d-410d-aaa6-b59960a5902d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f643851-9f8d-4eee-bcdb-e0fc3870c7e4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1d54a5fc-93de-44c2-9bbd-0397a4dfc027","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Da data em diante, o GA 4 se tornará a única plataforma do Google para mensuração do desempenho de páginas na web

[{"selector":"#anim-8e5f0178-ed1f-4dce-8b46-b5a9c3f76c87","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5eabd71-e69d-4779-b4b0-2f4a340c6362","keyframes":{"transform":["translate3d(93.32023%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e04ffd9-3e79-469a-bb96-22b454bb6a83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Entre as principais vantagens do Google Analytics4 destacam-se:

[{"selector":"#anim-57642257-7594-48ba-a013-a2a66c634864","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21ca36c4-3dbc-4358-9252-6f28e0cd8e9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d128fe13-2ff6-4a1c-9a09-5593f159ae5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 1. Integração de dados da web e de aplicativos 2 Mensuração de interações específicas nas páginas da web.

Por isso, trouxemos um tutorial de como realizar a migração GA4 e desfrutar de análises profundas da performance do seu website

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Dica FG

[{"selector":"#anim-fb338057-2065-499f-87ee-f38307f793be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f130486b-a7d1-40b9-afe0-92a618bed8e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db787da1-6154-4569-a371-5591c6f072ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9422f5c-2fc5-4355-b0d5-99142b26ac5a","keyframes":{"transform":["translate3d(124.34455%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad6294d8-feb4-4762-b0e7-ea9d129540b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-beacc012-5294-4853-964d-8e6fa5001913","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a98b8d5c-d1e7-4918-a8b8-05f7d6320261","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Se você criou a propriedade após 14 de outubro de 2020 , provavelmente, já está usando o Google Analytics 4. Dessa forma, nenhuma ação é necessária.

Como migrar para o GA4?

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2. Crie uma propriedade do Google Analytics 4

[{"selector":"#anim-d3c5c6a4-e2fb-443f-ba16-26eef9b22a42","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95bfd5c8-d48d-4c65-a105-e0f65e6325ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Acesse o painel e clique em “Configurações Administrador” no canto inferior esquerdo para selecionar a conta desejada.

[{"selector":"#anim-58bddf58-0b10-4c91-a88f-3242026fa98c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80be953c-c163-41e6-8bff-da848b29c86d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60b8af97-01b0-4ce8-b319-e988da07f349","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Na coluna Propriedade, terá a opção “Assistente de configuração do GA4”. Acesse o botão “Primeiros passos” e, em seguida, opte por “Quero criar uma nova propriedade do Google Analytics 4”. Pronto!

Dica EXTRA

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3. Crie fluxos de dados

[{"selector":"#anim-71a2c9b0-4855-4370-baf4-27ba81d951ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd24c614-3701-4882-9a16-a3effa79e9ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] É preciso identificar de onde as informações que serão analisadas vêm. No GA4, é indicado um fluxo de dados da Web, um do iOS e outro do Android por conta.

Esses são só os passos iniciais para criar sua conta no Google Analytics 4 e começar a interpretar dados.

[{"selector":"#anim-5a7b0246-8e19-4344-8625-ac684d6e6ad3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-893762fb-a0b7-4a10-b380-713f502c6f1d","keyframes":{"transform":["translate3d(0px, 62.70929%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6053f5f-7c58-4d4c-804c-c27f5a0464c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Porém, ainda é possível melhorar as análises vinculando a conta ao Google Ads e realizando a migração de metas, conversões e públicos-alvo, por exemplo.

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Mais Stories

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